If you're told there's a resource emergency, and you need to conserve / stop doing things you like, but you look around and see just profligate usage of that resource, it's pretty natural for your response to be, "Bullshit." eg Ruby Hills in Pleasanton (a gated community with enormous bright green lawns), or agriculture. Hell, even in Wisconsin -- which has few water issues -- agriculture doesn't water all damn day long because so much of it evaporates. We do in CA.