Thanks! This was a team effort, not just me :)
We like the idea of "purpose driven" templates, and that's why we've designed that way. Who thinks "I want a 3 column email template"? Most people think "I need to send a notification email". That's what we tried to design for.
> Who thinks "I want a 3 column email template"?
People who send out monthly e-mail newsletters and the like. Sadly, that's a use-case that isn't really included.
Other than that - very nice approach.
Chuffed to see you using Litmus, too!