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Re:How Design Thinking Transformed Airbnb Into a Billion Dol... by aaronchriscohen on Thursday August 07, 2014 @01:56PM (#8149086)
SUMMARY: "we were shocked, SHOCKED, to discover that an ad with a nice picture performs better than an ad with a bad picture."
Re:How Design Thinking Transformed Airbnb Into a Billion Dol... by excellentpants on Thursday August 07, 2014 @02:16PM (#8149212)
I laughed.

However I think the article is trying to make the point that software engineering-types are sometimes prone to otherwise obvious oversights because they tend to think of solving all of their business problems with code.