Re:It's Time For Google To Take A Stand On Paid Links
by jacquesm on Wednesday September 09, 2009 @07:51PM
(#814228)
I would argue that it is orders of magnitudes more complex.
Spam passess a single toll gate on the way to each user. You have an address book with contacts and previous conversations and a whole pile of data about previous 'known good' emails in the inbox.
Spam filtering has gotten pretty good. A lot better than google at filtering out 'bad' search results.
* i would assume that the problem parallels with spam emails. i think webpages offer more clues to what the page is about than emails though.