I talked about choice and the sensory overload it often causes. We have reached a point where the only type of cell phones we can't buy anymore are cell phones that are just a phone. The suppliers, however, cannot be held responsible for this. Afterall, they are simply trying to satisfy the users constant demands. So eventhough this mental toxin often makes us feel miserable, it is preferable by consumers over having less choice. And this fascinates me.

I am contemplating writing an article about choice and relating it to Web 2.0. Here is an excerpt from another article I wrote that relates to this: "...if a choice is present, perfectionists spend a ridiculous amount of time over simple decisions. Such is the mentality governing users of today's social networks. We are caught up in a web of choices; indeed, the core reason behind MySpace's success is that users rule. MySpace might suck, but it gives its users ample of choice. Once a user has invested an hour of their life customizing their profile, they are not likely to leave the site anytime soon."