Second, it treat notes somewhat like todos. We think every note has its purpose. They are meant to be keep for reference, do something, share, archive, or discard the idea(delete), etc. We made sharing and doing other actions easily.

For example, if you are a Evernote user, you can send multiple notes to Evetnote at once.

First, it collect texts much faster. You get a blank note screen when launch the app (like Drafts), plus create notes when you copy texts from other apps (while it is in the background).