Re:You're Killing Me, Zappos
by Gormo on Wednesday September 09, 2009 @09:25AM
(#813075)
Also notice that the redesign removes the featured products from the front page. Zappos carefully selected these with the intention of driving conversion directly from the landing page.
The redesigned front page makes customers navigate to one of the category links or to perform a search before they encounter any actual products.
The attempt to simplify the UI and the focus on the company's culture may be good ideas when you're offering a service, but aren't really appropriate for a retail site.
Compare Zappos other successful online retailers, such as Amazon, Buy.com, etc. and you will see similar busy layouts, and pages designed to draw the eye to product offers instead of "this is why we're special" commentary.
The redesigned front page makes customers navigate to one of the category links or to perform a search before they encounter any actual products.
The attempt to simplify the UI and the focus on the company's culture may be good ideas when you're offering a service, but aren't really appropriate for a retail site.
Compare Zappos other successful online retailers, such as Amazon, Buy.com, etc. and you will see similar busy layouts, and pages designed to draw the eye to product offers instead of "this is why we're special" commentary.