Re:Bertrand Russell, "On Sales Resistance"
by kdw on Wednesday September 09, 2009 @01:23AM
(#812583)
Marketing: Meeting the needs and desires of the customer at a profit.
It's a pet peeve of mine when people conflate advertising (hiring a seductive model), and some very narrow areas of marketing (identifying that successful, young customers like sport-luxury vehicles) with marketing as a whole.
I'd agree that from a product stand point it's not so different from a BMW, Lincoln or Acura... but it's not remotely similar to a Chevy. If you're interested in a sport/luxury sedan, Chevy has nothing to offer you. They can do sport, or sedan, but not sport, luxury and sedan simultaneously.
It's a pet peeve of mine when people conflate advertising (hiring a seductive model), and some very narrow areas of marketing (identifying that successful, young customers like sport-luxury vehicles) with marketing as a whole.
I'd agree that from a product stand point it's not so different from a BMW, Lincoln or Acura... but it's not remotely similar to a Chevy. If you're interested in a sport/luxury sedan, Chevy has nothing to offer you. They can do sport, or sedan, but not sport, luxury and sedan simultaneously.