> developer+ isn't evil, it's not got crazy ulterior motives: it is us saying developers are important, and we haven't done well for them. I want you to sign up, I want you to try the services, SDKs, Docs, dev portal for a spin. If it sucks, or there are bugs, I want to know directly from you.

It's a marketing tactic. Unavailable to existing customers? Pure marketing.

"devs are important unless they already have an account"