While I totally agree that brightness is a very important factor, there is another very significant one, front surface reflection. See more in my comment here: https://news.ycombinator.com/item?id=8124039
However, in my experience, resolution matters too. I increased the font-size on my monitor and saw a clear impact on readability.
Agreed about the ergonomics: it's more comfortable to hold a kindle than a laptop. However, I'm not sure I could replicate the experience with a tablet: I'd have to lower brightness a lot, increase contrast, and shine a light on it, at which point LCDs stop being comfortable to read.