Re:23andme: Evil Or The Way Of The Future?
by rms on Saturday November 17, 2007 @10:43PM
(#81105)
They have also presented the information in the best way I have ever seen such genetic information presented. This alone makes their product more appealing and more interesting to journalists. Take a look at the copy on this page -- https://www.23andme.com/gen101/variation/speed/ -- it's damn good copy.
[ Parent
| on HN ]
True. They've got a couple of science writers on staff, and I'm impressed with their sense of style.
Still, that kind of stuff just doesn't explain a feature article in the New York Times. DeCODE is the big fish in this area, and I've heard next to nothing in the media about them. This seems like a blatant case of good PR.
(with the obvious caveat concerning Google and Sergey and Sergey's wife, of course)