Re:Bertrand Russell, "On Sales Resistance"
by shrikant on Tuesday September 08, 2009 @07:16AM
(#810685)
The approach and phrasing might be different, but aren't you and GP making essentially the same point?
The world of B2C marketing (especially FMCG) is generally a murky affair, but then again you can hardly expect the purveyors of such products to say "Here's my toothpaste, see if you feel the need to try it out, then continue to do so, if you like it. K thanks."
Most basic marketing courses in college lay the foundation to "convince kids/parents to buy just about anything, whether they need it or not, whether they previously wanted it or not?". McDonald's does it because they have the pockets to do so - Old Poppa Joe's deli across the street would do so too if they could, and you can be assured they wouldn't warn you of the health hazards.
There's little to no point in bad-mouthing the sellers - that's precisely their business. Caveat emptor, though. That's his duty.
The world of B2C marketing (especially FMCG) is generally a murky affair, but then again you can hardly expect the purveyors of such products to say "Here's my toothpaste, see if you feel the need to try it out, then continue to do so, if you like it. K thanks."
Most basic marketing courses in college lay the foundation to "convince kids/parents to buy just about anything, whether they need it or not, whether they previously wanted it or not?". McDonald's does it because they have the pockets to do so - Old Poppa Joe's deli across the street would do so too if they could, and you can be assured they wouldn't warn you of the health hazards.
There's little to no point in bad-mouthing the sellers - that's precisely their business. Caveat emptor, though. That's his duty.