It is even worse when you cross cultural barriers. I was recently in a discussion where a guy from an unnamed company in India has decided to change "Sign Up" in one of their services to "Join" just because in India the first does not immediately suggest a user what to do.

There's also the perennial complaint that sporting analogies and slang make no sense across countries - G. H. Hardy's cricketing analogies and an American professor's baseball or NFL insights are gibberish on the other side of the Atlantic.