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Re:Dear Instagram by aaronem on Monday July 28, 2014 @11:26AM (#8097311)
Or possibly, as is actually mentioned in the article under discussion, to lay groundwork for a later legal defense of their mark.
Re:Dear Instagram by jebus989 on Monday July 28, 2014 @12:00PM (#8097535)
I don't buy that this three-guy operation has the means for such litigation and this post gives no indication they've had any consultation with a relevant legal professional thus far.
Re:Dear Instagram by aaronem on Monday July 28, 2014 @01:24PM (#8098109)
Well, what of it? They're worried Instagram is going to eat their mark bones and all; whether they're planning to litigate or otherwise, their best defense is to make as much noise about it as they can.