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Re:Dear Instagram by ivraatiems on Monday July 28, 2014 @11:19AM (#8097239)
With acquisitions, Facebook has generally left the acquired company mostly alone (if it's big and successful already). Instagram, Occulus and WhatsApp as examples. Instagram competes with Facebook in some ways, too, but it's still separate.

Their goal is more data, not less competition.

Re:Dear Instagram by trothamel on Monday July 28, 2014 @11:24AM (#8097290)
Is collecting data the goal, or simply diversification?

My theory is that Facebook (the company) is preparing for the day when Facebook (the website) goes the way of Friendster and Myspace, and they're attempting to have other lines of business when that happens.

Re:Dear Instagram by ivraatiems on Monday July 28, 2014 @11:31AM (#8097351)
Hmm, I hadn't considered that. It could be. I dunno. Anyway, they definitely want to keep their acquisitions pretty separate for the time being.