Re:Show HN: Contactive API – Turn telephone numbers into ful...
by superuser2 on Monday July 28, 2014 @10:19AM
(#8096811)
Sales. The more you know about the people you're cold-calling, the better chance you have of selling them something.
"Turning phone numbers into full profiles" is a primary objective of every telephone marketing/"lead-generation" campaign in the history of time, and automating part of it by aggregating publicly available data seems only natural.
I would guess this is aimed less at telemarketers calling people's homes, and more at telemarketers selling business services (especially B2B startups), where cold-calling is seen as more legitimate and is the way a lot of business gets done. You want to know, at the very least, that you're calling someone whose job title indicates that they have the authority to spend money.
"Turning phone numbers into full profiles" is a primary objective of every telephone marketing/"lead-generation" campaign in the history of time, and automating part of it by aggregating publicly available data seems only natural.
I would guess this is aimed less at telemarketers calling people's homes, and more at telemarketers selling business services (especially B2B startups), where cold-calling is seen as more legitimate and is the way a lot of business gets done. You want to know, at the very least, that you're calling someone whose job title indicates that they have the authority to spend money.