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Re:Show HN: Words for Chrome – Smarter, safer web comments by walterbell on Sunday July 27, 2014 @10:11PM (#8094770)
It wasn't a marketing suggestion. If an existing community (even a small one with hundreds of users) promotes the plugin, you will get feedback about requirements and feature enhancements. This is a necessary precursor to finding 100K users. Even Facebook started in a limited school environment.

These "second screen" or "third voice" apps require people to be (a) trained on the tool, (b) have a common set of target objects that they want to talk about. You could start off simple by looking for a small community of people who:

(a) use chrome

(b) regularly visit multiple (5-10) sites related to their primary site

(c) currently talk about the secondary sites using their primary site

(d) see value in having their existing conversations appear in-context on the secondary sites

The plugin may have business applications for proof-reading.

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