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A comment on Zillow Said to Be Seeking to Buy Rival Real-Estate Site Trulia. Parent comment

Re:Zillow Said to Be Seeking to Buy Rival Real-Estate Site T... by meritt on Thursday July 24, 2014 @02:57PM (#8081462)
Zillow and Trulia make the majority of their revenue selling preferential placement of realtor profiles and selling consumer leads to these realtors.

For Zillow 2014 Q1 it was $46.2M realtor revenue, $7.1M mortgage leads and $12.9M display advertising. Only about 20% of their revenue comes from ads.

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Re:Zillow Said to Be Seeking to Buy Rival Real-Estate Site T... by j10t on Thursday July 24, 2014 @03:17PM (#8081559)
I would label any form of "selling leads" as advertising.
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