Facebook Reports First Quarter 2014 Results

Re:Facebook Reports First Quarter 2014 Results by wozniacki on Wednesday July 23, 2014 @05:57PM (#8077170)

Is there a universally agreed metric of what a mobile MAU constitutes?

Is there a generally agreed unit of time spent per instance of log in activity, to qualify as a MAU?

Or just the very act of stumbling into the FB app (somehow), through the myriad ways possible out there, still constitute a MAU?

I understand that this does not count (?) API calls (justifiably).

All these years in, I just want to assure myself that we are still not in the era of sketchy metrics and non-standard parameters. Thats all.

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Re:Facebook Reports First Quarter 2014 Results by macNchz on Wednesday July 23, 2014 @06:15PM (#8077243)

I was also wondering this. Facebook has embedded widgets on perhaps more third party sites than any other platform. Does that mean that, while logged in, loading up Facebook comments on a blog post counts you as an active user? Loading an embedded Like button?

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