News for hackers. Stuff that matters.

A comment on Facebook Reports First Quarter 2014 Results. Parent comment

Re:Facebook Reports First Quarter 2014 Results by ChuckMcM on Wednesday July 23, 2014 @05:50PM (#8077138)
And this is the challenge for Google. If mobile users reliably go to Facebook daily, that is where people will want to advertise to them, if they are spending all of their time on their mobile rather than their laptop or desktop, then mobile advertising will be more important than advertising in the laptop/desktop space.

Interesting times.

[ Parent | on HN ]
Re:Facebook Reports First Quarter 2014 Results by sillysaurus3 on Wednesday July 23, 2014 @06:06PM (#8077209)
Doubtful. People go to search engines to buy things. People go to Facebook to hang out. FB ads are unlikely to supplant Google for that reason.

It doesn't matter whether an advertiser wants to advertise on a certain platform. If nobody clicks on the ad, then that advertising is useless. Maybe they just want to put their brand into the viewer's head rather than have the viewer click on the ad. That's a valid strategy, but not really what most advertisers pay for.

[ Parent | on HN ]
Re:Facebook Reports First Quarter 2014 Results by mcintyre1994 on Wednesday July 23, 2014 @05:55PM (#8077161)
In fairness Google announced the same figure for Android recently, so they're not completely losing control over mobile at the moment.
[ Parent | on HN ]
Re:Facebook Reports First Quarter 2014 Results by ChuckMcM on Wednesday July 23, 2014 @06:03PM (#8077197)
I agree with you, the insight is that the most common thing people do on laptops or desktops is 'search for something' if the most common thing people do on mobile is 'check my facebook' then that puts Facebook on mobile in the seat where Google sits on computers. I'm bummed I sold my FB stock when it hit 40.
[ Parent | on HN ]