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Re:MacBook Air Stickers by 0898 on Tuesday July 22, 2014 @09:30AM (#8068837)
Yes - very hard to imagine Apple doing something like this 5 years ago.
Re:MacBook Air Stickers by r00fus on Tuesday July 22, 2014 @04:11PM (#8071294)
And yet it's still very natural for this to be an Apple ad. It has the hallmarks - product front and center, minimalist, catchy music that isn't as mainstream.

I personally think it's very effective.