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A comment on Responsive Logos.

Re:Responsive Logos by gregoire on Tuesday July 22, 2014 @06:54AM (#8068264)
Simple's logo has been designed with "responsiveness" in mind: the more space they have, the more complex their logo is.

For example on https://www.simple.com/, the logo in the header is simpler that the logo on the credit card.

They also show the 3 versions they use in a blogpost: https://www.simple.com/blog/simple-branding

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Re:Responsive Logos by hxw on Tuesday July 22, 2014 @07:06AM (#8068290)
They seem to be using "The Hobo’s Method" as well.
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Re:Responsive Logos by by_Seeing on Tuesday July 22, 2014 @01:52PM (#8070476)
Do we know who did their branding?
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Re:Responsive Logos by simantel on Wednesday July 23, 2014 @02:05PM (#8075884)
According to Brand New [1], the branding was done in-house by Ian Collins [2].

[1] http://www.underconsideration.com/brandnew/archives/simple_b...

[2] http://iancollins.me/

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