Re:Microsoft Ending its Short-Lived Tenure as Android Phone ...
by outside1234 on Thursday July 17, 2014 @10:33AM
(#8047737)
Microsoft is definitely targeting Android - its just that they don't think they need to 1) fork or 2) provide hardware that runs Android to be successful.
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Re:Microsoft Ending its Short-Lived Tenure as Android Phone ...
by Zigurd on Thursday July 17, 2014 @12:52PM
(#8048626)
Of course that's what they are thinking. But that line of thinking is brittle in a couple of ways: With no constituency for applications on an Android runtime inside of Microsoft, there will be a tendency to find "synergy" and make products for Windows Phone first. Windows Phone has a small enough share that it could fall off the bottom of the mobile market share ladder. Even without a complete market failure, the natural tendency to serve an internal constituency first and best will limit the reach of Microsoft's ecosystem.
There is a good case to be made that Amazon is a better competitor against Google's media products because Amazon's native platform is based on AOSP and development uses the Android toolchain.