A good idea, but room for improvement.

- Get rid of that full-screen HTML5 video. Full-screen background videos are great for experience driven services, but distracting for utilities.

- be clear about where you support. UK only - took me a while

- Autocomplete on addressed. If not - show what format you expect. Hell, even placing markers on a map would be better then blind entering

"we'll tell you how much it will cost" is a very bold thing to put on the front page to be followed by backpedalling on the FAQ page.

If you're not guaranteeing your fare estimates, what value does this add over calling my local minicab company or using their app?

Sometimes when I travel, I find that the taxi companies I rely on are not available in the area.

So the value proposition of this app could be, "send me a taxi using whatever taxi service is available where I am.'

Thank you for all your comments - We will take them all onboard.

Not clearly displaying that we only operate within Great Britain is clearly an issue. Therefore I have now added a banner that should be displayed if you are outside of Great Britain. The geolocation isn't perfect but it's good enough for now, we will look into making this more accurate in the future.

We will certainly reconsider the video background and I can also confirm that autocomplete in the search boxes is currently on our roadmap as a high priority feature.

Your feedback is very much appreciated so keep it coming!

How are you competing with new taxi apps? The trend today is moving towards hailing a cab through swiping a finger over a smartphone app whereas you are taking a step back to providing phone numbers like the older days? Is this based on user feedback that they are still willing to make taxi calls?

We started off as a taxi fare calculator several years ago. We are currently developing a booking system to be able to allow users to book a taxi within the website/app.

The video in the background is over the top but this is a cool service. I don't see what the other commenter is trying to say about "not guaranteeing the fare" since you are getting all the pricing information to calculate from either the taxi company or the local rates decided by law.

- Put UK only sign if it is

- Remove ugly search indicator

- Autocomplete on adresses fields

- Try more focus on the content then background

Then you actually have a good idea :) Good luck!

So it's like ubiCabs, but without the convenience?

Hm, I entered in my street address + city in the from, and "SFO" in the destination, and I just got "Problem calculating the route".

This is UK only

Yeah. This is crucial. Needs to be more clear. I was trying to enter in addressed, and didn't understand why it wasn't working.

You should add this information to the front page.