Er, I'm not quite sure you read the article, which basically propped up a kinda-lame joke intended to poke fun at VCs, then missed the point of the joke entirely while explaining its punchline.

I say marketing because the Ice Cream Glove is a joke, whereas the Snuggie has marketing.

I'm fairly sure that if you marketed the Ice Cream Glove with shouty ads in Australia, it'd sell like hotcakes.

Example: http://www.youtube.com/watch?v=I7ZAGE0AIcE