Given that the company goes to enormous lengths to never show or talk about the inside of the pan, I have to assume this is the Achilles heal. If the fins aren't replicated on the inside, then some areas will be mm from the flame, other areas cms (which, as an aside, means an enormous amount of material per pan) -- aluminum is a decent heat conductor, but that would still be a very bad recipe for cookware.

In addition they would be ridiculously expensive to manufacture if the fins were only on the outside. Normally cookware is made on a lathe (http://youtu.be/8uuFWzkRcAg?t=1m12s) or a press from sheet metal. So, if you have areas that are thicker than others you'd need to use an entirely different method of manufacturing them... like casting or welding on the "fins" after the rest of the pot/pan was shaped.

What's up with that guy wearing thick gloves while using that lathe? Isn't not wearing gloves while working with a lathe like rule number one?

I thought rule number one when working with a lathe is "absolutely no strings or loose clothing at all ever".

And remember to take the key out of the chuck before turning it on.

A kid in my high school metal shop forgot once, and the key punched a nice hole in the wall.

That reminds me of the guy who tried to protect his fingers from the pedestal grinder by using the sleeve of his hoodie instead of walking 20 feet to the tool room to get some gloves. His sleeve got caught at torn completely off. Fortunately he wasn't hurt and banned from the metal shop.

The drill press in the school shop had a large picture taped next to it of a guy with long hair that had half of it pulled out by a drill press.

It was pretty motivating :-)

I would imagine the heat of working the metal like that would be enough to be uncomfortable at best. Worse, the edges could be sharp.

The article states that the pan is cast aluminium.

Might be wrong, but I suspect they don't show the inside because it looks like a normal saucepan and it's the futuristic exterior that likely gets them sales. Just can't see how a saucepan with those fins inside would be at all useful, whether they're far more efficient or not. Couldn't stir a sauce or easily cook pasta, etc?

They could show the pan at a slight angle. Someone has to have told them their doubt about the inside.