Re:Bill Gates’s Favorite Business Tales, in The New Yorker
by dennisgorelik on Saturday July 12, 2014 @09:54PM
(#8026376)
> it's really a shifting of the work needed to get distributed
The hardest part of distribution seems to be advanced filtering of content and matching it with interested/relevant readers.
Whoever is doing that filtering/matching the best - is best suited for distribution.
Is that filtering/matching work best done by the publisher or the writer?
The writer should know her audience the best.
Who is in the better position to make such match: publisher or original writer?
In a sense because of the increased competition (and increased content available) it's even harder.
Otoh, in theory the hard work has shifted and it is possible to get your info distributed in a "diy" fashion. For example you could write a blog, get a following, and sell a book. I'm sure if PG came out with a book there would be a market for it. Back in the day a PG would have to convince a publisher that there was a market for what he wanted to write. So it's really a shifting of the work needed to get distributed.