nobody is telling you you "have" to write things that alienate men, and i guarantee that some of the overly "masculine/average" descriptions repel many men from these positions as well. if you feel you would be biased against women in your hiring process, you should probably remove yourself from said hiring process. if you don't like the ERE descriptions, that's cool, simply write better ones (i don't think ERE is the authority here) - the aim is to be more conscious of the difference language makes.
If I was in part of the hiring process, and someone told me I had to write in a job description 'We are committed to understanding the engineer sector intimately.' to attract more women, I think I would be biased against women in my process, both consciously (I don't want 'intimacy' of any kind at a place of business) and probably unconsciously as well.