it's tricky, and agreed - simply an example (by ERE) of how changing language may increase the pool of people interested in the job posting.
Re:Hire More Women In Tech
by vampirechicken on Friday July 11, 2014 @12:33PM
(#8021045)
I see that, but the examples were introduced as examples of removing gendered speech. I was expecting the bad examples to be the kind of jobs that are posted to the techcompaniesthatonlyhiremen tumblr, pepperd with 'he', 'him', and 'goto guy' kinds of language.
Given that they weren't, I think that calling them 'gendered', but not explaining the specific connotation of 'gendered' in that context is what caused my confusion.
From my readings of Dr. Deborah Tannen, (who writes books on the topic of the differences in male and female communication styles, and their possible cultutral origins) they both seem like they are gendered, with the 'average' wording being an example of masciline-ish speech (my interpretation, not hers) and the 'better' wording being more feminine-ish.
I'm happy to learn how I've misinterpreted it, but I'm not seeing it. Can somebody please enlighten me?