And those licenses, like all elective copyright licenses are specific (and usually conditional) waivers to some of the rights afforded automatically by post-Berne copyright law.

Even the most draconian shrinkwrap EULAs will specifically grant the licensee the right to install (copy!) the software onto a filesystem of their own, and allow for an operating system to read (copy!) the work into memory and page (copy!) it back to disk in normal operation.