Dating is the most aggressively competitive social media vertical there is. Dark artists lurk in this place, Harvard MBA geniuses with cold hearts and unfathomable amounts of cash. Backroom deals are made to carve up ad publisher territory. Data scientists are plucked from the recruiting pool like daisies from the meadow.

Is that the space you want to compete in? Are you positioned to win here? Step back and look at the big picture.