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A comment on Poll: Horizontal or Vertical Market for your Startup. Parent comment

Re:Poll: Horizontal or Vertical Market for your Startup by jacquesm on Wednesday September 02, 2009 @10:57AM (#800301)
That's an interesting one, Historically the opposite has happened.

Build something for a niche, sell into that niche, then expand outside the niche by adapting the product to other uses once you have sufficient strength to do that.

It takes a lot more in terms of resources to develop for a niche than for a 'horizontal' market, the marketing expenses are also a multiple.

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Re:Poll: Horizontal or Vertical Market for your Startup by alansantos on Wednesday September 02, 2009 @01:56PM (#800730)
My opinion is that building horizontal lets you enter different verticals more quickly (and exit them as well). Or perhaps get your toes wet in many verticals to see what's nice and warm before you jump in.
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