Re:ASA Adjudication on EA Dungeon Keeper
by DanBC on Sunday July 06, 2014 @05:53PM
(#7995982)
Sorry for the late reply.
> The ASA is an industry body -- it's not a government regulator.
I was surprised by this. I thought they were a stronger regulator. But a simple bit of reading of their website shows that while they have some teeth for broadcast adverts (because they cooperate with OFCOM and various Trading Standards organisations) they lack teeth for anything else, even though they claim to cover online ads. Thus, they have a list of non-compliant websites who continue to make misleading claims.
> The ASA is an industry body -- it's not a government regulator.
I was surprised by this. I thought they were a stronger regulator. But a simple bit of reading of their website shows that while they have some teeth for broadcast adverts (because they cooperate with OFCOM and various Trading Standards organisations) they lack teeth for anything else, even though they claim to cover online ads. Thus, they have a list of non-compliant websites who continue to make misleading claims.
Thank you for pointing that out!