That cheered me up. God only knows what was wrong with their study but when someone shocks themselves 200 times just to throw off your excel macros I think you should at least reconsider your bedside manner.
Reminds me of nothing more than a very early episode of the Simpsons
It says they shocked the participants before the study started so the curiosity factor was not present.
A much more meaningful way to do this experiment would've been to have people sit and receive regular shocks (not under their own control), and to sit with nothing else to do, provide an incentive for staying 15 minutes and see how quickly they give up.
And while i'm writing: The article also mentions they couldn't find people who enjoy the time alone, but didn't mention whether they asked people who habitually medidate.
This is an OK study, sexed up in a very cynical and ignorant way.