Re:You're a little company, now act like one
by snprbob86 on Monday August 31, 2009 @02:30PM
(#796437)
"tailor your messaging to your target buyer" -- I think this is the key insight here!
Personally, I like the approach of avoiding allusions to size on your main site, using the expected language of your customer, and not trying to hide it in your personal communications. It's OK if the company blog unveils how tiny you are, anyone looking there is already interested beyond your size.
Personally, I like the approach of avoiding allusions to size on your main site, using the expected language of your customer, and not trying to hide it in your personal communications. It's OK if the company blog unveils how tiny you are, anyone looking there is already interested beyond your size.