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A comment on Lost My Doggie - Service Helps Find Lost Pets. Parent comment

Re:Lost My Doggie - Service Helps Find Lost Pets by nopassrecover on Sunday August 30, 2009 @09:52PM (#795237)
In principle you might be onto something but I think the pricing etc. and cost of running this service makes use it when you need it more appropriate.

At $29/year you'd have to hope that only 1 in 5 (perhaps even less) owners actually used your service in a year. What about that lady down the road who's dog gets out each week?

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Re:Lost My Doggie - Service Helps Find Lost Pets by sokoloff on Monday August 31, 2009 @08:10AM (#795755)
Take a page from AAA: 4 incidents a year are free, after that you pay.

I agree that "insurance" is the way to pitch this for maximum profit. People, including mostly rational people, will pay a [relative] lot to make themselves feel better about the chances of recovering their pet should it ever become lost.

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