High-level, I think that's a great message. Having moved out of engineering and into marketing, I like tools that don't force me to code. There's a pretty good correlation between "doesn't require a dev" and "easy to use, even if you could write code".

On the other hand, Optimizely is sending basically the same message. Is there something that you're doing differently than them? Or are you just trying to do what they do, but better?