> White Ops sells customers one line of code that allows them to differentiate between bot traffic and the real thing... White Ops tells website operators how much of their traffic is coming from humans and how much of it is coming from bots.

Looks like they only report on the percentage of bot users. While that can be useful in the long-run (especially if you're implementing ways to mitigate it), but it seems like it'd be much more useful if you could tell on a per-user or per-session level whether the user was a bot, so you could turn off features like ad-serving or message-sending or whatever.