Look at the message, it is about how computers are fun and empowering. Even with this general message, they still market to girls by simply showing how women and girls are involved with coding. The target of the campaign is girls, but the message is universal that girls don't feel like outsiders and even boys can tag along.
Look at the message, it is about how computers are fun and empowering. Even with this general message, they still market to girls by simply showing how women and girls are involved with coding. The target of the campaign is girls, but the message is universal that girls don't feel like outsiders and even boys can tag along.