gmail completely upset the mail game, offering a product that was so outrageous that most took it as an April fools joke.

This...looks like a registrar + nameservers, and doesn't seem to really differentiate itself in any compelling way at all. Name serving + registration anywhere else, or at two separate places, isn't that different in price from the price they show in their screenshot.

Invite only for something like this is incredibly lame. I mean, whoever thought they'd pull that tactic again needs to seriously be corralled. It is amateur hour.

GMail was a completely different ballgame. This just looks like your generic domain registrar. There are thousands of them already.

There were thousands of email providers.

And they were all shit.