The same as AdRoll conceptually, except we let people in charge of the campaigns (usually marketers, non-developers) add events and segmenting options on their own.

Clicks, form submits, time on site, number of sessions, last seen aren't available in AdRoll. We hope that by making those readily available, we'll be one step closer to make retargeting ads feel more like conversations, and less like...ads!

Thanks, that's helpful!