Well, I as a longtime NFL fan have become weary of watching live games b/c of the ever increasing volume of advertising. They changed the rules some time back in order to shorten games which were stretching beyond 3 hours. Naturally, playing time was shortened and not ad time. Since my team plays on the east coast and I live on the west coast, I can take advantage of NFL game rewind service and watch Sunday games at 9pm ad-free for 35$ for season. What a steal. Can spend entire Sunday with family.