The problem with the "company store" was that they paid employees less than their cost of living. And the store sold them items on credit, thus they could never leave the company. This hardly applies to Google or their peers unless you consider the pain of doing your own laundry and cooking your own meals as comparable to crushing debt; which it's not.
Perks are at least 60% free because company pays for them with pre-tax money (no income tax/payroll taxes).
Haha.
That's cute.