Why Did Amazon Make a Phone? A Conversation With Jeff Bezos

Re:Why Did Amazon Make a Phone? A Conversation With Jeff Bezos by josefresco on Friday June 20, 2014 @12:00PM (#7921267)

Samsung didn't win due to their extensive marketing. They released a viable contender to the iPhone, and then went about improving it for 5+ generations. Success brought in more money for marketing, but they did it right in the first place and kept iterating. See HTC as an example of a company with a good initial phone and marketing budget but who couldn't keep up and fell behind.

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Re:Why Did Amazon Make a Phone? A Conversation With Jeff Bezos by MBCook on Friday June 20, 2014 @12:34PM (#7921429)

Samsung spends an ENORMOUS amount of money on marketing compared to Apple. Here's a graph from about two years ago:

https://twitter.com/asymco/status/396253597551570944

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Re:Why Did Amazon Make a Phone? A Conversation With Jeff Bezos by napoleoncomplex on Friday June 20, 2014 @12:15PM (#7921334)

A misunderstanding, I didn't mean Samsung originally, but Samsung in the past 2 years (S4 and S5 to be exact). Their dominance in the past 2 years, in my opinion, has a lot more to do with marketing than with making great products. I completely agree with you that Samsung's initial success was due to putting out a quality alternative to the iPhone.

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Re:Why Did Amazon Make a Phone? A Conversation With Jeff Bezos by IBM on Friday June 20, 2014 @12:12PM (#7921318)

They definitely have won out compared to other OEMs because of their deep pockets.

http://83-136-248-155.uk-lon1.host.upcloud.com/wp-content/up...

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Re:Why Did Amazon Make a Phone? A Conversation With Jeff Bezos by cwyers on Friday June 20, 2014 @12:25PM (#7921381)

I feel like another reason is that Motorola completely screwed the pooch on letting Verizon own the Droid trademark instead of owning the brand of their phones themselves.

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