Is applying the Tesla business model applicable in a case where the product doesn't cause you to salivate?
Seems for each interested buyer, I see ten who are more like "meh". Perhaps a rigorous demo of the phone's features would highlight it's "must-have" features.
This is the pilot model, which enables Amazon to earn revenue fast and capture early adopter surplus. We'll soon see a cheaper model with the more lavish and underused features trimmed, and other features much improved thanks to real world testing of the first model.