Re:Amazon Fire Phone
by jrells on Wednesday June 18, 2014 @04:47PM
(#7912750)
It might be a flagship device to attract attention (gimmicky new features for differentiation) and pave the way for lower cost phones. Mayday is a great strategy too, I've always wondered why so few companies go after the tech-illiterate market.
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A risk with that strategy is that it may only get you the tech-illiterate market because the other potential customers think your stuff is for idiots and don't want to look stupid.
With Mayday, I think there is another side to that risk: if they only get the market segment of customers who use Mayday a lot, that can get expensive, especially since they promise "Help in 15 seconds or less" (they do weasel out of that a bit by stating that is the goal, but if it comes to a court case, I doubt that will fully absolve them if average response time is, say, 30 seconds)