My grandpa wondered about $200 dungerees. Going into the Apple store and walking out with a box is an experience people will pay for. So is looking at one's desk and remembering that experience via gazing at an artifact or suggesting that experience in conversation.

There's more to it than that of course, just as with $200 pants - they're often nicer to wear rather than good enough. So long as they fit. But they aren't usually cut for all body shapes. It's ok to say 'Not for me' and move on by which I mean that assuming this is an alternative to a Mini has already ruled out all those people who don't consider Mini's in the first place.