Like others that have responded to this, I agree with you on principle. However, this kind of "innovation" is what they need to serve the simplistic minds that form the core user base of Facebook. New ways to share photos and videos are exactly what the kinds of people that use Facebook want from Facebook - nothing more, nothing less. Quite simply, Zuckerberg knows his audience.

Remember, these are people that vote for President of the United States based upon what their favorite rapper says about the candidates in 140 characters on Twitter. In that context, a new sharing app is revolutionary.