Jonathan Ive on Apple's Design Process and Product Philosophy

Re:Jonathan Ive on Apple's Design Process and Product Philos... by Dwolb on Monday June 16, 2014 @10:05PM (#7902495)

The biggest question I have is does Apple do user testing? Do they trust their small group of designers more than a small sample of the population?

This my biggest question for Apple's design team.

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Re:Jonathan Ive on Apple's Design Process and Product Philos... by mantraxB on Monday June 16, 2014 @10:54PM (#7902644)

They do user testing.

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Re:Jonathan Ive on Apple's Design Process and Product Philos... by whoa-duder on Monday June 16, 2014 @11:32PM (#7902743)

Better to call it "usability testing" because you're testing the system NOT the user.

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Re:Jonathan Ive on Apple's Design Process and Product Philos... by Dwolb on Monday June 16, 2014 @11:16PM (#7902703)

I guess my question is if there's a disagreement between user testing results and the product development team's own choices, who wins?

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Re:Jonathan Ive on Apple's Design Process and Product Philos... by mantraxB on Monday June 16, 2014 @11:26PM (#7902728)

Part of being an intelligent person is the ability to make the best call based on all available information.

There's no general rule.

I'll just say that fast iteration is key. You iterate quickly and show users prototypes, and incorporate their feedback (or not), depending on the case.

You can see the "Fake it till you make it" WWDC session on Apple's site, it speaks exactly about how Apple does prototyping and user testing.

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