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A comment on Jonathan Ive on Apple's Design Process and Product Philosophy.

Re:Jonathan Ive on Apple's Design Process and Product Philos... by jamra on Monday June 16, 2014 @09:29PM (#7902412)
He didn't say anything about process at all. He just reiterated that you must focus on the product.
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Re:Jonathan Ive on Apple's Design Process and Product Philos... by grinich on Tuesday June 17, 2014 @03:37AM (#7903254)
That's the process.
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Re:Jonathan Ive on Apple's Design Process and Product Philos... by mikevm on Tuesday June 17, 2014 @07:49AM (#7903830)
What else would you be focusing on when you're working on a product?
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Re:Jonathan Ive on Apple's Design Process and Product Philos... by grrowl on Tuesday June 17, 2014 @08:10AM (#7903895)
In the case of Samsung, the opposition's products; in the case of [past] Microsoft, the users; in the case of Facebook, the advertising revenue.

At my day job I'm focussed on what's best for the client, not the website or the client's product itself; such is agency life. When I'm at home I can put away the compromises and make the best damn $thing ever made.

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Re:Jonathan Ive on Apple's Design Process and Product Philos... by alexqgb on Tuesday June 17, 2014 @07:09PM (#7907582)
GM, in the bad-old-days of planned obsolescence, was focused on screwing their customers.

The F-35 program is designed to extract as much money as humanly possible from the US Treasury.

There are pharmaceuticals designed the same way. In tandem with lobbyist-penned laws that (a) ban Medicare from negotiating drug prices and (b) ban them from refusing any treatment deemed "medically necessary" they are patent-protected pipelines for moving taxpayer dollars into offshore accounts that are (unsurprisingly) tax free.

The list goes on.

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Re:Jonathan Ive on Apple's Design Process and Product Philos... by baconstrp on Tuesday June 17, 2014 @10:07AM (#7904470)
Yes, he meant him focusing on process is the Apple process.
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